Objectives:

1. Enhance Social Media Skills

• Provide practical training on social media platforms and content creation.
• Teach engagement strategies tailored to the healthcare sector.

2. Improve Visibility and Engagement for Health Communication

• Enable effective communication with patients and the public.
• Combat misinformation and promote evidence-based health information.

3. Raise Awareness and Promote Health Initiatives

• Empower participants to advocate for health issues. Encourage collaboration to amplify health-related messaging.

Module Package:

Basic

• Introduction to Social Media Understanding the Platforms: META, TikTok, LinkedIn
• Building Engagement
• Content Creation Basics

Advanced

• Advanced Content Creation 
• Integrated Content Strategy
• Advanced Analytics and Optimisation
• Practical Project & Feedback

Trainers: INVOKE

• Siti Ayesha (Head of Digital Marketing)
• Bryan Lee (Lead Digital Marketing)