Siti Ayesha - Head, Digital Marketing

Siti is a First Class Honours Law graduate from the University of Bristol, with additional studies in French & Contemporary Theatre. 

Before INVOKE, Siti had stints at Astro and Microsoft. At Astro, Siti's role as an Associate encompassed content acquisition, digital marketing, and content production. She played a pivotal role in producing the immensely popular live-action series "Hello Pinkfong." Her tenure as Digital Marketing Manager at Microsoft saw her leading the groundbreaking 11.11 e-commerce campaign, driving USD 1.2 million in sales across Singapore, Malaysia, and Thailand in a single day.

Joining INVOKE in 2020, Siti adeptly managed a diverse portfolio of high-value clients spanning MNCs, GLCs, and non-profit entities across 20 industries. Her standout accomplishment involved spearheading a digital marketing campaign that generated over RM1.5 million in sales for an online fintech platform, all within a 5-figure budget.

Siti assumed the role of Sub-Team Leader for the Digital Marketing team in 2022. Guiding five team members and fostering interdepartmental synergy, she contributed to developing SOPs between Digital Marketing, Commercial, and Creative. Her impact extends beyond as she leads the development of predictive analytics features for INVOKE's decoris platform and took the reins of the Digital Marketing team in 2023.

Bryan currently serves as a Lead Digital Marketer who specialises in LinkedIn  advertising on top of social media strategising and advertising. As a lead, he works on high-profiled and high value clients on top of managing the onboarding and training of INVOKE's digital marketers alongside the Head of Digital Marketing.

In this years as a Lead, he has managed projects such as:

• LinkedIn Lead Generation campaigns for Equinix Asia Pacific, a US based listed company dealing with cloud infrastructures.
• Multiple real estate customer acquisition campaigns for Avaland / MCT Berhad
• Over 70 clients of various industries including F&B, Healthcare, Construction, Education, Retail, and more