Registration and welcome
Participants sign in, receive workshop materials, and introductory welcome.
 

Introduction to Digital Marketing
Overview of digital marketing concepts, its importance, and relevance in today’s landscape
 

Social media fundamentals + profile setup and optimisation

• Understanding key social media platforms, their features, and demographics
• Interactive discussion and Q&A
• Hands on session on creating and optimising profiles on selected social media platforms (META Suite, Tik Tok, LinkedIn)
• Tips for presenting a professional and engaging online presence
   

Morning break
 

Content creation basics + A.I tools use cases for content creation

• Overview of content creation for social media
• Practical exercises on creating and publishing basic content (text, images, videos)
• Cover Canva, ChatGPT, Gemini use cases in campaigns
   

Lunch break & Prayer break
 

Audience engagement essentials

• Strategies for interacting with audience, responding to comments, and building a basic community
• Group discussion
   

Introduction to analytics

• Understanding basic social media metrics and using analytic tools to measure performance
• Demonstrations and practical exercises
   

Recap & closing

• Summary of key takeaways
• Distribution of resources for further learning
• Distribution of certificates of completion by adnexioedu
• Closing remarks and feedback collection
   

Registration and welcome
Participants sign in, receive workshop materials, and introductory welcome.
 

Advanced social media strategies, analytics overview and A.I Best Practices

• Overview of advanced strategies, analytics, and their impact on social media marketing (META Suite, Tik Tok, LinkedIn)
• Introduction to data-driven strategies and goal alignment.
• A.I Tools: Overview of A.I tools, creating effective prompts, best practices for prompting [Canva, Gemini & ChatGPT]
   

Morning break
 

Strategic Content Creation: Copywriting PT 1

• Mastering advanced content copywriting techniques.
• In-depth session on content copywriting for social media, including tools and best practices.
   

Lunch Break
 

Strategic Content Creation: Graphic Design PT 2

• Mastering advanced graphic design techniques.
• In-depth session on graphic design for social media, including tools and best practices.
• Editing app: CANVA
   

Strategic Content Creation: Videography PT 3

• Mastering advanced videography techniques.
• In-depth session on videography for social media, including tools and best practices.
• Editing app: CAPCUT
   

Advanced Analytics and Data Interpretation

• In-depth analysis of advanced social media metrics.
• Generating reports
• Practical exercises on A/B testing, audience refinement, and content optimization.
   

Afternoon break
 

Implementing Advanced Social Media Strategies

• Group activity: Develop and present advanced
• social media strategies aligned with specific business goals.
• Peer review and discussion.
   

Recap & closing

• Summary of key takeaways
• Distribution of resources for further learning
• Distribution of certificates of completion by adnexioedu
• Closing remarks and feedback collection