Title of special session

New Technology and Business Strategy

Acronym

NTBS

Organizers

Name: Dr. Azni Zarina Taha & Dr. Mozard Mohtar
Affiliation: Faculty of Business and Economics, Universiti Malaya
Email: aznitaha@um.edu.my, mozardt@um.edu.my

Description

In an era characterized by rapid technological advancements, businesses must continuously evolve to remain competitive. The integration of new technologies into business strategies is crucial for driving innovation, improving efficiency, and creating new opportunities. This special session aims to explore the intersection of emerging technologies and business strategies, focusing on how businesses can leverage technologies such as fintech, robo-advisors, Generative AI, Large Language Models (LLM), AI influencers, and more to gain a strategic advantage.

This session invites research that examines the strategic implementation of new technologies in various business contexts. Topics of interest include the development and execution of technology-driven business models, the impact of digital transformation on organizational structures, and the role of AI in shaping business strategies. We also welcome studies that address the challenges and risks associated with adopting new technologies, offering insights into how businesses can mitigate these risks and achieve sustainable growth.

Our goal is to facilitate a multidisciplinary discussion that bridges the gap between technological innovation and business strategy. By bringing together researchers, industry practitioners, and policymakers, we aim to generate actionable insights that can inform the development of effective business strategies in the digital age. We encourage contributions that provide both theoretical and practical perspectives on the strategic use of new technologies in business.

Scopes
The scope of your special session includes but is not limited to the following topics. Here are 14 topics that could fall under the scope of the special session "New Technology and Business Strategy":

1. Strategic Implementation of Fintech Solutions
2. Robo-Advisors in Business Decision-Making
3. Generative AI for Business Innovation
4. Large Language Models (LLMs) in Corporate Strategy
5. AI Influencers and Brand Strategy
6. Digital Transformation and Organizational Change
7. Technology-Driven Business Models
8. Risk Management in Technology Adoption
9. Enhancing Customer Experience through AI
10. Data-Driven Business Strategies
11. Blockchain Technology in Business Operations
12. Cybersecurity Strategies for Emerging Technologies
13. Sustainable Business Practices through Technology
14. Policy and Regulatory Implications of New Technologies

Important dates

Paper submission: September 15, 2024
Notification of acceptance: October 30, 2024
Camera-ready papers: November 20, 2024
Registration & payment: November 20, 2024
Conference date: December 12, 2024

Program Committee

Dr Azni Zarina Taha, Universiti Malaya
Dr Mozard Mohtar, Universiti Malaya
Assoc Prof Dr Ezlika Mohd Ghazali, Universiti Malaya
Dr Azmin Azliza Aziz, Universiti Malaya
Assoc Prof Dr Sedigheh Moghavvemi, Universiti Malaya
Dr Shahrin Saaid Shaharuddin, Universiti Malaya
Prof Dr. Noor Ismawati Jaafar, Universiti Malaya

Submission

To submit your manuscript, please submit directly to the Special Session Organizer at aznitaha@um.edu.my and mozardt@um.edu.my.